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A Dutch public broadcaster got rid of targeted digital ads—and its revenues went way up

This article on WIRED covers how NPO — the Netherlands’ version of the BBC here in the UK — built its own in-house replacement for the advert serving that it had previously outsourced to Google. Good for them, good for the advertisers, and good for visitors to their sites.

The flip side of this, I suspect, will be that both Google and Facebook redouble their efforts to shackle users and content creators alike to their respective platforms.

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