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The Dark Side of Amazon

Household Object: Amazon Package

While the Nike swoosh embodies confidence and cool, the simple curve of the Amazon logo recalls an obsequious service smile. The soft edges of the grin, and its winking right corner, are meant to put you at ease. No matter how unfair the working conditions, how miserable the workforce: a smile was here. Did I ever see a human smile at Amazon? I can’t recall a single instance. A security guard laughed once, while she was walking among a line of seasonal workers. She was carrying a large bolt cutter and saying, “One day I’m gonna smash one of you.”

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