What If Google And Facebook Admitted That All This Ad Targeting Really Doesn’t Work That Well?
The little secret behind all of this that very few people want to admit is that, in most cases super-targeted ads are crap. They don’t perform well. That’s because even if you’re putting the ad in front of the right demographic, most of the time they don’t care or don’t want to see whatever it is that you’re pushing. Or, it shows an ad for something you already have (or the ever popular laugher: something you just bought and don’t need to buy again).