We know that many of you have built major parts of your lives around Google+, beginning back in 2011. Over the years since, we have encouraged you to share your experiences and photos, to build Communities and Collections. We know that large numbers of you have spent hours every day on G+, and have built up networks of friends with whom you communicate every day on G+.
And we know that in our rush to maximize G+ participation and engagement, we made some pretty poor decisions, like that period where we integrated YouTube comments and G+ posts, requiring YouTube commenters to create G+ accounts — managing to upset both communities in the process. But you know the motto — move fast and break things!
Now we just want to get out from under Google+. And you’re going to be the collateral damage. Please understand that it’s nothing personal. It’s just business.